
BarTov
Design & Creative
Designing what curiosity builds
For as long as I can remember I’ve been drawn to building things - systems, products, brands, ideas - anything that turns curiosity into something real.
At 16 I started my first company in the gaming space, building for a global online community around one of the most popular games in the world. Without realizing it at the time, I was already thinking about usability, identity, storytelling, and how digital experiences shape the way people feel, act, and connect.

I decided to leave high school and continue my education independently. It was an unconventional path, but it reinforced something that has stayed with me ever since: a deep belief in self-learning and curiosity-driven exploration - learning by following questions, experimenting, building, and figuring things out along the way.
During my military service I also pursued a B.A. in Literature and Philosophy, graduating with honors and earning a place on the Dean’s List. While these fields may seem far removed from technology and design, I’ve come to see them as deeply connected.
Literature
Taught me to think in narrative, perspective, and human complexity - how people interpret and experience the world.
Philosophy
Trained me to question assumptions, analyze systems, and consider how decisions shape outcomes in complex situations.
Together, they grounded my understanding that technology and design are ultimately about people - what they feel, how they behave, and what makes them connect with products and brands.
After my military service I started building products out of curiosity and a desire to experiment - exploring ideas and bringing them to life. In each product I was always drawn to the design, caring deeply about how things feel, flow, communicate, and come together.
Later on I joined a boutique business consulting firm led by a former Brigadier General as a Project Manager. There I planned, designed, and built products, alongside websites, branding, and marketing materials. Over the years I developed a strong foundation in systems thinking, data, and decision-making - understanding how strategy translates into execution, how products scale, and how brands and businesses create clarity and differentiation.

The rise of AI, and the endless possibilities it opened up, led me into my current role as Head of Design at a stealth AI real estate startup. In this role I shape how complex, data-driven systems become clear, usable experiences, while also thinking about brand, positioning, and how AI-native products should feel.
Over the past 15 years I’ve had the privilege of working with public companies, VCs, startups, and organizations across diverse industries, designing and building a wide range of products, digital platforms, and marketing materials.
I’m always excited to collaborate with new people to bring ambitious ideas to life, especially across product, brand, and creative.